Your story is your currency. Business grows because of your story, not elevator speeches, charts, graphs or bullet points. Stories are the fastest way to connect with prospects, customers, and stay at the top of people’s minds. When you crack the storytelling code business gets a lot easier. Don’t leave money and opportunity on the table because you’ve neglected storytelling.Read More →

Since ancient times, storytelling has helped humans to survive. Through story, we communicate the wisdom of experience and pass language, culture and knowledge to future generations. Our brains are wired for story. We learn from stories, make connections to ideas and characters in stories and respond both physiologically and emotionally.

Consider a study published in The Annals of the New York Academy of Science in 2009 by Dr. Paul Zak and his colleagues. When their subjects became engaged in watching or hearing a compelling story, those who reported feelingRead More →